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INSIGHT
To grow, RC Cola targeted Gen Z. But to them, the soda brand didn’t stand for anything.
IDEA
So RC appropriated their kind of humor to make Gen Z say ‘RC is my brand.’
RESULTS
USD 400K
EARNED AD VALUES
USD 1.7M
EARNED PR VALUES
USD 2.1M
EARNED MEDIA VALUES
20,869%
MORE SOCIAL CONVERSATIONS
VS. 2019
3,862%
OUTPERFORMANCE OF
TARGET PAID MEDIA VALUES
67%
SURGE IN RC COLA MEGA SALES