Grab ‘No Sweat Summer’

INSIGHT

In the Philippines, summer heat has reached up to new heights… literally. Experts even say it can go up to 125.6 degrees Fahrenheit (52 degrees Celsius).

Even simple tasks can make you sweat buckets. GrabCar is the top ride-hailing app in the Philippines. GrabFood, on the other hand, is the No. 1 online food delivery platform the country. Both wanted to expand its business in the Philippines during summer.

The goal: Convince Filipinos that with GrabCar and GrabFood, it’ll guarantee a no-sweat summer.

IDEA

The film takes us through the day of a lovable character as he goes about his daily tasks during summer in the Philippines.

From commuting, working at his office, and cooking a meal at home—he is always accompanied by waterfall-level sweat. It seems that he’s oblivious to what is happening. The sweating instantly stops when he rides a GrabCar and receives his order from GrabFood.

RESULTS

32.1M

VIEWS

+659.2K

ENGAGEMENTS

+98.2K

+112%

OF DAILY RIDES TARGET

+66.7%

DAILY SUBSCRIPTION FOR
GRABCAR RIDESAVER

11.76%

GROWTH IN NEW GRABFOOD USERS VS.
SUMMER LAST YEAR