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INSIGHT
Cheers has been known as a party needs brand, with products like table napkins, paper cups, utensils, and more. With the arrival of the COVID-19 pandemic, the company wanted to pivot and cater to the home category.
IDEA
To creatively introduce their new products for the home, Cheers turned the tables on how Filipinos would typically react to mess.
RESULTS
10.2M
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