In 2022, Netflix was launching ‘The Gray Man’ as its newest action franchise. The goal was to introduce a worthy successor to James Bond and other action icons.
The mission: Roll out the premiere of ‘The Gray Man’ in the Philippines with a blast.
IDEA
‘The Gray Man’ is so action-packed, viewers can’t help but be swept by its scenes. Reel action feels real.
The ‘shoot-out’ scene between the characters becam real on a billboard. Then we showed them taking the fight to the streets. More action was unleashed on an LED with each scene synced with practical effects—bring the action out of the screen.