INSIGHT

In 2022, Netflix was launching ‘The Gray Man’ as its newest action franchise. The goal was to introduce a worthy successor to James Bond and other action icons.

The mission: Roll out the premiere of ‘The Gray Man’ in the Philippines with a blast.

IDEA

‘The Gray Man’ is so action-packed, viewers can’t help but be swept by its scenes. Reel action feels real. 

The ‘shoot-out’ scene between the characters becam real on a billboard. Then we showed them taking the fight to the streets. More action was unleashed on an LED with each scene synced with practical effects—bring the action out of the screen.

RESULTS

168M

TOTAL MEDIA REACH AND IMPRESSIONS

TOP 1

ON THE APP FOR 7 STRAIGHT DAYS

TOP 10

FOR ALMOST A MONTH ON NETFLIX