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THE
FOUNDING PARTNER
Badong was inducted into the Hall of Fame of the Creative Guild of the Philippines in 2010, and was part of the team that won the Philippines its first APAC Effies metal in 2016.
He was named by Campaign Brief Asia as one of the ’Top 10 Most Awarded Creative Leaders in Asia’ in 2021, and the ‘Philippines’ Most Awarded Creative Director’ in 2023.
Badong was included in 2021 by Adweek in its ‘Creative 100′ list—an annual celebration of the world’s top creative professionals, icons, and game changers.
FOUNDING PARTNER
Herbert was a Creative Director at DM9JaymeSyfu, and Executive Creative Director at Y&R Philippines. He won multiple awards at Cannes and Spikes.
He is recognized by multiple international award shows, and also judged at New York Festivals. Part of Campaign Asia’s 40 under 40 2020 list, and Adweek’s Creative 100 in 2021.
After hours, he plays guitars for the bands Moonstar88 and 6cyclemind.
MANAGING PARTNER
Jake has over 20 years of marketing experience. Began at Hemisphere-Leo Burnett, handling Lucky Me!, an instant noodle product, among other accounts. It went on to become the best-selling brand in the country.
He joined J. Walter Thompson as Group Account Director and helped make Red Horse Beer the #1 beer brand in the PH. Plucked back by Leo Burnett and grew Marlboro to be its most profitable account.
Jake was Chief Operating Officer for Cheil Philippines’ biggest client, Samsung, before joining GIGIL.
GIGIL NEW YORK PARTNER
JV has worked as a Project Manager & Coordinator in different companies such as The Intercontinental Hotels Group (IHG), New Jersey Transit, Goldman Sachs and Google. He was also the Sales and Marketing for LBC (East Coastal area).
He worked with Jessy & JCAS on The Filipino Channel TV show, “iAMFilAm” as the head writer, and he also conceptualized and produced the podcast, “Over A Glass Or Two”.
GIGIL NEW YORK PARTNER
Jessy has been a Programme & Project Manager for 18 years, in different companies such as the New York Metropolitan Transportation Authority, Port Authorit of NY & NJ, New York Police Department, Goldman Sachs, and more.
She has worked on multiple passion projects such as selling luxury designers (Jessy Couture), being a professional Hair & Makeup Artist for events like New York Fashion Week, being a TV host in the US (iAmFilAm) for The Filipino Channel, and finally, being the host of the number one Fil-Am Podcast for global Filipinos, “Over A Glass Or Two”.
GIGIL TORONTO PARTNER
Rain is a dynamic and visionary creative leader with a proven track record in the advertising industry. For three decades, he has been at the forefront of the commercial sector, founding and contributing to the growth of 12 start-ups across diverse industries.
Rain’s leadership has consistently driven companies towards creative excellence. He has a talent for nurturing young professionals and collaborating with independent partners.
As a forward-thinking leader, Rain has embraced new technologies, showcasing his ability to form and execute visionary approaches that have been critical in achieving business success.
MICHAEL
PONGAN
GIGIL TORONTO PARTNER
With over two decades of software development experience, Michael is a seasoned professional renowned for proficiently creating and leading innovative solutions. Having successfully guided teams throughout his career, he brings a wealth of leadership and collaboration to every project.
In addition to his technical expertise, Michael holds a significant edge as a licensed financial advisor, seamlessly integrating financial acumen into his development approach. This unique fusion empowers him to not only drive technical goals but also strategically enhance financial outcomes.
THE
FOUNDING PARTNER
Badong has been in the marketing communications industry for more than 25 years, receiving hundreds of international and local advertising honors, some of which for work for the country’s biggest brands.
He was inducted into the Hall of Fame of the Creative Guild of the Philippines in 2010, and was part of the team that won the Philippines its first APAC Effies metal in 2016.
He was named by Campaign Brief Asia as one of the ’Top 10 Most Awarded Creative Leaders in Asia’ in 2021, and the ‘Philippines’ Most Awarded Creative Director’ in 2023.
Badong was included in 2021 by Adweek in its ‘Creative 100′ list —an annual celebration of the world’s top creative professionals, icons, and game changers.
FOUNDING PARTNER
Herbert was a Creative Director at DM9JaymeSyfu, and Executive Creative Director at Y&R Philippines. He won multiple awards at Cannes and Spikes.
He is recognized by multiple international award shows, and also judged at New York Festivals. Part of Campaign Asia’s 40 under 40 2020 list, and Adweek’s Creative 100 in 2021.
After hours, he plays guitars for the bands Moonstar88 and 6cyclemind.
MANAGING PARTNER
Jake has over 20 years of marketing experience. Began at Hemisphere-Leo Burnett, handling Lucky Me!, an instant noodle product, among other accounts. It went on to become the best-selling brand in the country.
He joined J. Walter Thompson as Group Account Director and helped make Red Horse Beer the #1 beer brand in the PH. Plucked back by Leo Burnett and grew Marlboro to be its most profitable account.
Jake was Chief Operating Officer for Cheil Philippines’ biggest client, Samsung, before joining GIGIL.
GIGIL NEW YORK PARTNER
JV has worked as a Project Manager & Coordinator in different companies such as The Intercontinental Hotels Group (IHG), New Jersey Transit, Goldman Sachs and Google. He was also the Sales and Marketing for LBC (East Coastal area).
He worked with Jessy & JCAS on The Filipino Channel TV show, “iAMFilAm” as the head writer, and he also conceptualized and produced the podcast, “Over A Glass Or Two”.
GIGIL NEW YORK PARTNER
Jessy has been a Programme & Project Manaager for 18 years, in different companies such as the New York Metropolitan Transportation Authority, Port Authorit of NY & NJ, New York Police Department, Goldman Sachs, and more.
She has worked on multiple passion projects such as selling luxury designers (Jessy Couture), being a professional Hair & Makeup Artist for events like New York Fashion Week, being a TV host in the US (iAmFilAm) for The Filipino Channel, and finally, being the host of the number one Fil-Am Podcast for global Filipinos, “Over A Glass Or Two”.
GIGIL TORONTO PARTNER
Rain is a dynamic and visionary creative leader with a proven track record in the advertising industry. For three decades, he has been at the forefront of the commercial sector, founding and contributing to the growth of 12 start-ups across diverse industries.
Rain’s leadership has consistently driven companies towards creative excellence. He has a talent for nurturing young professionals and collaborating with independent partners.
As a forward-thinking leader, Rain has embraced new technologies, showcasing his ability to form and execute visionary approaches that have been critical in achieving business success.
GIGIL TORONTO PARTNER
With over two decades of software development experience, Michael is a seasoned professional renowned for proficiently creating and leading innovative solutions. Having successfully guided teams throughout his career, he brings a wealth of leadership and collaboration to every project.
In addition to his technical expertise, Michael holds a significant edge as a licensed financial advisor, seamlessly integrating financial acumen into his development approach. This unique fusion empowers him to not only drive technical goals but also strategically enhance financial outcomes.
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