INSIGHT

Jollibee Chickenjoy is not yet the go-to fried chicken in New York.

IDEA

Grab New Yorkers’ attention with an eye-catching bus wrap on Hop On, Hop Off buses in Times Square, featuring the appetizing, mouthwatering Jollibee Chickenjoy.

To build trust and credibility, we highlighted accolades from respected US publishers, solidifying our position as America’s best fast-food fried chicken.