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INSIGHT
Levi’s® Philippines wanted to launch ‘The Tailor Shop’ with a digital film during the 2018 Christmas season.
It’s an in-store facility that can customize any Levi’s® denim. But Filipinos see the brand as old, traditional, and Western. They can’t relate to it.
IDEA
Christmas is precious to Filipinos. So for the first time in history, Levi’s® told a touching story in a distinctly local way.
RESULTS
31.9M
VIEWS
792K
SHARES
+84%
BRAND HEALTH SENTIMENT
+72%
REVENUE
+16%
OVERALL HOLIDAY SALES IN 2018